Ibex Home Warranty Images


Without IBEX Home Warranty: Electrical Problems


IBEX To The Rescue: No More Problems.

Most people don’t view insurance as particularly glamorous. Necessary yes, but definitely not exciting. And very few advertising agencies have figured out how to market insurance products in a way that isn’t cut-and-dried or flat out boring. So when the super creative guys at Mighty Clever approached me about doing a fun series of images for a new home warranty company featuring the company’s mascot… an uncommon mountain goat called an ibex, I was definitely on board.

They wanted to create a series of scenarios showing common problems caused when various home appliances fail, and then contrast that with an image of the homeowner happily enjoying a carefree life once the ibex had fixed their problem and saved the day. Mighty Clever is great at thinking outside the box and creating unique campaigns that cut through the clutter and are not easily forgotten.

These images turned out great and have been used in digital and print advertising. They are so fun and have been a real hit with potential customers so far, creating quite the buzz. Creative, design, copywriting, and post processing by Mighty Clever.

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